North - To Create "Boundless" Enterprises

With the unique SPA (free brand fashion retailer) mode and the original marketing concept of PFM (parity, popularity and variety), he explored a successful operation mode in China's clothing industry, and created a "borderless" enterprise by optimizing the supply chain.

Some people think that the key to the success of the model is its fast imitation ability and powerful imitation team. Some people think that its fast production mode eliminates the bottleneck of the supply chain of the entire textile and garment industry; some people think that its efficient logistics distribution system is considered; its high frequency and humanized information system and communication mechanism are considered; it is believed that its huge marketing network and PFM concept propaganda and SPA mode; some people think that it is highly integrated vertical supply chain and operation mode.

We believe that any success is a systematic and global success. Any bottleneck in a high-speed operating system can lead to failure of the whole mode.

The comprehensive integration of resources makes it possible for many of the fashion companies to stand out.

Transformation of every link in supply chain

The rapid organization and development of products, in addition to the original development team, has set up a professional buyer team to collect the best selling styles of the season from the relatively concentrated sites of fashion information.

In addition to providing sample clothes directly, it can also imitate the fashion information obtained by photographing some fashionable places and other professional publications such as home and abroad.

After changing and printing the related styles, the commodity center will make the order decision.

The center is relatively large, including a line of internal marketing personnel with rich marketing experience, and also a marketing staff of competitors. It also includes real-time information analysis of sales data, including fashionable people or consumers with taste and vision.

After the completion of the trial, the steering Department of the operation center will mix the selected products with the products of the previous few weeks, take photos, hang up the display and display the models, and write clearly the order of each display so as to direct the store's standardized display.

Continuous optimization of supply chain

From the design concept to the average listing, it only needs 10~15 days, and the traditional fashion enterprises need 6~9 months or even longer. Every week there are new products, constantly updating the store image and products, better serving customers and enhancing the brand image; the average company has thousands of items, and the more than 100 odd parts can be ordered to produce (if the list is smaller).

The whole supply chain looks very smooth, but careful analysis shows that there are still many problems in the details. After summarizing and analyzing the problems, the next step is to continuously optimize the target. In general, we should strengthen the pre planning, monitoring and evaluation afterwards, seize the time, cost, quality, service, flexibility and so on, especially the bottleneck link; remove the activities that do not add value; simplify unnecessary processes; merge or synchronize some non critical path processes; reorganize some post processes to make the process more open and intelligent.

Build a "boundless" enterprise

From the academic point of view, the supply chain is a wrong or at least inaccurate word. It should be a "supply network". It is a complex system, an open system, a network system, rather than a simple chain.

From the above analysis, it is easy to find that every link may be multiple identities and multiple roles in the entire operation process. It may be customers, sample suppliers, marketing personnel or collaborative production plants. The boundary of enterprises is completely broken. It is no longer a simple linear relationship between raw material suppliers, production plants, logistics distribution, retail customers.