Mobile Phone "Clothes" Clothes, Clothing Companies Rush To Find Business Opportunities
"The work has been busy, and is afraid to go to the market to wash clothes, it is cumbersome and waste time, but using wireless URLs to buy clothes on mobile phones, save time, energy and worry, finally solved the worries behind." Mr. Zhou, who works in a foreign company, has deep feelings about mobile phone shopping.
In fact, like Mr. Zhou, more and more people are shopping on the phone with wireless web sites. The office workers are quietly rising such a mobile phone web site shopping trend, of which urban white-collar workers bear the brunt. A series of brand clothing enterprises have spotted this trend. Bosideng and Yiming have launched a wireless website, and have made use of the wireless Internet to brand marketing to attract consumers. China Internet Network Information Center experts also believe that garment enterprises' demand for "wireless web sites" will continue to increase.
As a major province of textile and clothing, Jiangsu has not only famous brands such as sunshine and Bosideng, but also a large number of excellent enterprises and brands like red bean, Hai Lan's home and dream LAN. With the advent of 3G business and the rapid growth of mobile phone users, brand clothing enterprises take the lead in targeting the new position of wireless Internet. According to statistics, in the clothing enterprises of Jiangsu registered wireless website, only Changshou City Yimin Clothing Co., Ltd. registered three wireless web sites: "Yiming", "soft gold" and "Yiming dress", while Shanghai Bosideng international dress Co., Ltd. registered all the wireless websites of Bosideng, upper feather, double feather and unlimited brand.
As the website of the 3G era, the reason why wireless web sites are favored by enterprises is that it simplifies the way of mobile Internet and opens up a new world for wireless competition. "I really like this kind of shopping method that moves thumbs to get everything done. I think this way will become a trend and influence more people in the future." Miss Li, a user who has used wireless Internet addresses, described this.
In the online clothing trade, the men's clothing brand PPG is worth mentioning. No factories, no physical stores, through the network direct mail and mail order, but realized more than one billion yuan annual sales. Nowadays, with the explosive growth of mobile Internet users, the traditional vertical sales mode of the Internet has begun to be replicated by wireless Internet vendors.
After searching the Internet, we can find that more than one place in Jiangsu, many famous Fujian clothing enterprises including Xiamen baozi, nine Mu Wang, Jin Ba, 360 degrees, seven wolves, and Santa Fe have registered their wireless websites respectively. In addition, men's clothing, Goldlion, casual wear Baleno and other familiar brand clothing are also registered wireless Internet sites involved in wireless internet marketing.
//cn.jxmmtv
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