The "Super Brand Day" Is The First Live Broadcast With 45 Million 880 Thousand Goods, And The United States Government Official Has Increased 7 For 300 Thousand Hours.

"So fast?" "Has the code been broken?" "This is too fast!"

At 18:00 pm on March 14th, the "super brand day" was first broadcast live, and the famous clothing brand was launched. Metersbonwe Combined with the fast hand net red, under the help of "good things recommendation officer" Hua Shao, the veteran old fellow bought a quick hand buying feast. According to statistics, this live broadcast has attracted 11 million 480 thousand people to watch, the number of praise is as high as 41 million 112 thousand, the number of people watching online is up to 980 thousand, the order is more than 670 thousand times, and the total sales volume is 45 million 880 thousand yuan.

In the past year, Mobile Internet The whole has entered the stock age. At the beginning of this year, a sudden outbreak made many businessmen unprepared. Against this background, the "live + short video" combined with the "magnetic engine" has created an outlet for traffic growth. Metersbonwe's participation in the "super brand day" is a typical case.

According to Metersbonwe brand sales staff, during the epidemic period, the sales volume of the whole line in February was cold, while the live broadcast of the cooperation with the head distributor of "brand shopkeeper" was only sold by nearly 50 thousand pieces on the same body.

It can be seen that under the empowerment of the fast flow of KOL of the fast hand head, a live broadcast can build a marketing link from cognition, interest and purchase to successfully build a competitive barrier for the brand, making the "super brand day" truly become a magic weapon to revitalize the brand online sales.

What's more, Metersbonwe has created a myth that official fast account accounts for 300 thousand of the day's growth, and has successfully opened up a new marketing position and precipitated its own private traffic pool. With the fast sticky old fellow, a high viscosity user group, Metersbonwe can conduct node marketing and linkage diversion. Through long-term and effective operation, it can also create traffic passages, build layered content and analyze user profiles, laying the foundation for the follow-up of brand reputation and the retention and transformation of traffic.

Super brand day, user experience upgrading and old fellow iron economy burst

The live broadcast of this super brand day is a quick shopper's shopping carnival. The spring coat with the original price of 339 yuan under the Metersbonwe store, the live broadcast price is only 85 yuan; the children's down vest, whose original price is 399 yuan, costs 100 yuan as the direct broadcast price; the new jeans with a price of 199 yuan will only cost 70 yuan for the live broadcast. Even a lot of single products cost only twenty or thirty yuan.

Under the stimulation of wave value and super price, the old fellow shouted: "too expensive, buy explosion", "this price is absolutely, 666", "I have not yet got the car, I have no".

It can be seen that the "super brand day" is providing efficient and high-yield cooperation mode for brands and content creators, and also effectively introduces the goods with good quality and good quality for the old fellow. Unlike the other live broadcast goods, the "super brand day" is a brand with word of mouth, after-sale and guaranteed quality. It promotes shopping experience from the roots and makes every old fellow spend every cent.

For brands, through the "magnetic engine" matrix, the organic links between the three content providers, consumers and brands themselves can be established, and the brand penetration in the fast track community can be accelerated by the old fellow's unique "old iron economy". At the same time, the fast hand algorithm recommendation + social recommendation dual distribution engine can also make good goods information more efficient and precise touch the related consumer groups through the public domain and private domain, and then directly generate consumption.

Behind the brilliant results of "super brand day" is the transformation of marketing situation. Many traditional sales models of physical enterprises have not been able to keep pace with the changes of the times. Sudden outbreaks have prompted these brands to embrace the online market and adopt their own digital marketing matrix in the form of "live + short video". On this basis, the "super brand day" based on the huge old fellow economy creates a social marketing model that infuses emotional elements, which matches high quality content creators with high quality. Supply brand In order to strengthen the original emotional connection between consumers and anchors. This mode of carrying goods is also a brand new opportunity for brands: on the one hand, they can create marketing exploding points, and on the other hand, it is easier to harvest trust and word of mouth.

In the future, the old fellow will further strengthen the unique social ecology. Relying on powerful magnetic engine and AI technology in the leading industry, more brands and creators will be promoted to achieve a stable, deterministic and sustainable win-win cooperation.