Science And Technology Empowering The Second Women'S Wear Conference To Lead Industry Development And Progress

Twelve month Eighteen Solstice Twenty Day, Two thousand and nineteen Year end Twenty-three The China (Hangzhou) International Textile and garment supply chain Expo is held at the Hangzhou International Expo Center. G20 The summit venue was staged. Multidimensional interconnection, fashion synergy, relying on the unique advantages of Hangzhou's "China Women's clothing capital", this exhibition presents a stimulating journey for fashion industry to integrate fashion connotation and commercial value.

Eighteen On the afternoon of the afternoon, the Zhejiang apparel industry association, Hangzhou women's wear chamber of Commerce, and Zhejiang international fashion industry alliance jointly organized the second Hangzhou women's wear conference. This conference takes "technology driven" as the theme, makes voice for industrial trends, makes transformation of enterprises, and guides the industry's wind direction, condenses the wisdom and strength of all parties, fully promotes trade exchanges, and promotes business cooperation and industrial interconnection. Guests attending the meeting included leaders of the national, provincial and municipal industry organizations, women's clothing benchmarking enterprises in China, the brand helmsman of the front line, the chairman, general manager, director and industry expert of Hangzhou women's wear brand enterprises. Three hundred Many people.

The conference was presided over by Zhang Yi, Secretary General of the Hangzhou women's wear trade association and Liu Hong, Secretary General of the Zhejiang international fashion industry alliance. Wu Wenhong, President of the Hangzhou women's wear trade association, delivered the opening speech.

The conference is divided into two parts, namely the keynote speech and round table dialogue.

Lv Yonggui, chairman of Hangzhou Mai AI Intelligent Technology Co., Ltd., taking data driven intelligent clothing as the theme, made a simple analysis of the current situation of China's manufacturing industry, China's women's wear market and Hangzhou women's wear, and summed up the four major pain points of the current garment industry. It is difficult to recruit workers, have more information islands, and lack standardization of production. Lv Yonggui believes that clothing manufacturing is facing challenges such as lack of organization and talent, leadership and operation capability, lack of innovation in business mode and product management and R & D in customer focus. In view of the current situation of the industry, Lv Yonggui put forward that it is necessary to systematize, standardize, synergize, iterate and flatten the realization of data intelligent clothing, so as to effectively improve the efficiency of garment manufacturing, the evolution of organization and the growth of enterprise's revenue. The five steps of implementing intelligent manufacturing are given:

One Finding problems and solving pain points;

Two Improve the status quo, lean production;

Three Equipment is opened, and universities are produced.

Four Soft and hard combination, information closure;

Five Mining data to enhance value.

Huang Xueliang, general manager of Hangzhou fast digital technology Co., Ltd., promoted the upgrading of the clothing flexible supply chain by printing and dyeing fast reverse. Starting from the characteristics of the domestic economy in the new normal, this paper analyzed the current situation of the three carriages of domestic investment and consumption, and further introduced into the domestic printing and dyeing industry, the current situation of clothing industry, output, growth rate, trend and problems. In Huang Xueliang's view, the present is the era of brand as king. In the era of brand name, we should promote the upgrading of the flexible supply chain of garment industry.

The Alibaba's new retail research center and the supply chain research center, Xinjiang, put the focus on it. C2M The new pattern of clothing production and marketing integration. M Under this economic environment, under the economic environment, the brand should choose two among the "new luxury" and the happy price, so that it can survive in the tide of the times and attract more consumers. Another feature of current social consumption is the consumption circle, the fragmentation of channels and the rise of content. In the era of fragmentation, consumers' "attention" is limited, from trust intermediaries to content and attention. KOL When advertising is abdicated and brands are weakened, high-quality content is more likely to establish trust between people and goods. Xi Jiang believes that in strict sense, C2M In fact, it is a false proposition, which brings about the fourth way of garment manufacturing, supply chain service providers. The addition of supply chain service providers C2M The mode is more complete, and all links are closely matched to realize matching of goods and goods, and to coordinate production and marketing and to open up data.

Zhang Lifu, chairman of Zhejiang international fashion industry alliance and chairman of Zhejiang keyying Industrial Co., Ltd., delivered a keynote speech on reconstructing the brand value chain in the new era, and made a deep analysis of the characteristics of the current era. Zhang Lifu said that the present era is a time to embrace consumer sovereignty, and the intergenerational population is in decline. Sixty After entering the retirement cycle, consumption capacity is optimistic. Ninety After that, they began to enter family life, but the subsequent personal expenditure is facing enormous pressure. Precisely because Ninety Pressure behind it. Ninety The habit of distribution of time by the descendants made the offline retailing difficult. So how can enterprises have a better future? In the era of consumer sovereignty, enterprises should turn around consumers in all directions and think in a multi-dimensional way from the perspective of consumers.

Public domain traffic and private domain traffic are another important part of Zhang Lifu's speech. In his opinion, Xiao Hong Shu KOL The purpose of the launch is to create explosive funds regularly. The operation of WeChat private traffic is to improve the retention and re purchase of users. Simply, raxin does not bring sustained growth power, and only long-term retention can be achieved. Finally, Zhang Li Fu proposed that we should establish a demand chain based on user needs, solve the accuracy of users, enhance the efficiency of products, and enhance the grip power of customers.

After the keynote speech, AC Lin Peikui, chief executive officer of Shanghai post krypton, Wu Xinghe, deputy general manager of snow clothing research and development, Zhu Jing, Sai Chi East Sales Director Chen Yong as the center, discussed and discussed the opportunities and challenges of consumer change.