Canadian Shopping Centres Use All Kinds Of Skills To Attract Customers To Return.

Recently, the Canadian Tire 's Sport Chek chain store installed Digital HD screens and interactive displays in the mall to delight consumers and successfully attract customers back to the physical shopping malls.

According to the Canadian Electronic Marketing Research Institute, by 2018, the total retail sales of e-commerce in Canada will account for 8.2% of the total retail sales, and the total sales volume of e-commerce will be as high as 43 billion 950 million US dollars.

By then, e-commerce will have a greater impact on retail entities.

Because more and more consumers are shopping at online stores, shopping malls have to find new ways to prevent customers from losing.

Some choose to provide more entertainment equipment, others turn the extra space of the shopping mall into the "pick up warehouse" of online orders, the purpose is to attract consumers to return.

The person in charge said that the installation of the digital monitor was successful, enabling customers to enjoy entertainment while shopping.

However, increasing the cost of high-tech electronic equipment is very expensive, and it will cost a lot to update it regularly.

In addition,

Cadillac Fairview Corp, one of the biggest shopping malls, is also studying how to retain consumers.

To increase customer turnover and prevent customers from moving to online stores, the mall said it would double the cost of marketing next year.

Although the sales volume of Cadillac Fairview is still rising, its passenger traffic tends to decline.

Sullivan, the head of the company, said that no matter what, the fashion shop will always have its own place, and it will not disappear because of the impact of e-commerce.

After that, the market will be more and more fully utilized.

For example, some retailers make full use of the shopping mall space and set up a "warehouse on the door" for the online order supply.

Nowadays, some brands occupy too much space, so it is necessary for commercial development to restructure the market structure and make full use of the effective space to attract more consumers.

At the same time, Sullivan said that the establishment of "self introduction warehouse" in shopping malls undoubtedly increased the logistics cost of shopping malls retailers, and its logistics efficiency is also a big challenge.

Because the establishment of "warehouse on arrival" means that many trucks are delivered to the shopping mall, and more and more customers are shopping at the mall. This will encounter many difficulties in the downtown area of traffic jam, such as the Eaton center in downtown Toronto, which is much easier for the shopping mall in the suburbs.