Ningbo Brand Youngor Ranked First With A Brand Value Of 15.56 Billion Yuan

The 2013 Top 100 Ningbo Brands List led by Ningbo Yongshang Development Research Association was released. Youngor ranks first with a brand value of 15.56 billion yuan. The second and third place were "Fangtai" and "Ningbo Port" respectively, with brand values of 14.27 billion yuan and 13.36 billion yuan respectively.

Ningbo's top 100 brands generally need to meet the following conditions: Ningbo's local brands can represent the city's brand image and cultural connotation of Ningbo; their products are more competitive than their peers; they are in the forefront of the industry and can lead the development trend of the industry; popularity, image, dissemination rate and exposure rate are all taken into account.

This year's list has expanded its scope compared with that of last year, and some public service and tourism brands have also been included in the scope of Ningbo brands, such as Hangzhou Bay Cross Sea Bridge, Southern Business District, Tianyige, 81890, etc. The sponsor believes that these brands, like well-known enterprise brands, are the classic labels of Ningbo.

Compared with last year, 38 of the brands on the list dropped in ranking, 19 of them lost their brand value, and 6 of them lost more than 40% of their value. They are Peiluocheng, Sanjiang Shopping, Bird, Xinle, Xinjiangxia and Ningbo Milk.

Among them, the "Sanjiang Shopping" brand ranked 37th, with the brand value declining by 47.84%. In the middle of May this year, the Fresh Food Department under Sanjiang Shopping was recovered by Ningbo Customs with the equivalent of 5.93 million yuan of confiscated smuggled goods due to smuggling.

The brand of "Ningbo Milk" ranked 90th, with a brand value of 480 million yuan, down 46.07% from last year. Ningbo Milk did not send a representative to accept the award at the award ceremony.

On February 25 of this year, Ningbo milk was exposed to exceeding the coliform group standard, and on April 17, it was found that more than 30000 cartons of milk were deliberately misbranded. The organizer included these two issues in the 2013 Ningbo Brand Event.

Yongshang, the official magazine of the sponsor, wrote in its introduction to "Ningbo Milk" that during the year from April 2012 to April 2013, illegal acts were repeatedly exposed by netizens. How to reshape the industry brand and regain consumer confidence will be a crucial proposition for Ningbo Milk in the future.

Ningbo Merchants explained the reasons for the decline of Ningbo milk brand value: "The expert group also visited the industry and commerce and quality supervision departments, and learned that some brands with high popularity in the minds of consumers have more complaints, which directly affects the ranking of this list. Because among the criteria for judging the list, one of the most important things is that brands have high quality products, and no serious quality problems have occurred. Enterprises and brands operate in a standard manner, and there is no record of violations.