Quanzhou Footwear Industry Explores NBA Resources Through Multiple Channels

In recent years, with the rapid pmission of information in NBA events and the joining of domestic players such as Yao Ming and Yi Jianlian, the NBA platform has attracted increasing attention in China. Its huge commercial impact has attracted the attention of domestic brands, including many shoe brands in Quanzhou.

Following the brand of NBA, such as Ali, PEAK, Anta and Hongxing Erke, recently, a Quanzhou shoe brand joined hands with the original NBA bulls star Rodman.

In the signing of the retired NBA stars, Ali began to sign the former NBA star Drexler a few years ago.

In fact, whether PEAK and Anta sign NBA active stars or local brands sign the original NBA stars, these initiatives all show that local brands are always good at exploiting NBA resources from multiple channels.

Reporters understand that PEAK's cooperation with the NBA caravan Carnival has shown that the exploration of channels for local brands in NBA resources is continuing.

The NBA caravan is a NBA entertainment project held around the world by NBA to promote its culture and atmosphere.

To enable domestic basketball fans to feel the authentic NBA atmosphere at close range, the NBA tennis caravans entered the Tianjin gymnasium in May 9th.

As an official market partner of NBA, PEAK has joined hands to build a "challenging giant" dream stage for ordinary basketball fans.

According to the introduction, the latest generation of Chinese NBA basketball caravans is a special 16 meter long truck. After the truck is launched, it becomes an area of 1000 square meters of basketball activity area, so that all the fans present can play their football skills.

Xu Zhihua, general manager of PEAK group, said that basketball has a broad mass base in China. Under the influence of NBA, the NBA caravan has become one of the activities that domestic basketball fans feel close to the authentic American NBA atmosphere.

It is said that this is the first time they have joined hands with the NBA caravan this year. The group will launch more supporting activities for NBA in the future.

Industry analysts pointed out that since the beginning of 2006, PEAK entered the Rockets' home to take the lead in knocking on the door of NBA resources. The domestic sports brands such as Lining, Anta, Hongxing Erke and western region camels have also entered the NBA arena by means of alliance teams, signing players, sponsorship and signing official partners. The NBA arena has become a hot stage for domestic sports brands to enhance their image.

However, the direct entry into the NBA arena is far away and the cost is high. Some supporting activities can cater for the domestic brand's close proximity to the needs of NBA.

The industry believes that with the successful launching of the NBA caravan campaign promotion mode, more Quanzhou sports brands will launch innovative thinking in the future and explore more convenient channels and ways to excavate NBA resources.