Zeng Xiang Zeng Shun: Survival Philosophy Of Mercerized Cotton T-Shirt OEM Production

The rising cost of raw materials, the limited supply of labor resources, the low comparative advantage of factor cost, the sharp compression and loss of production orders. Many uncertain risks are for China. Spin clothing The high speed ahead has cast a shadow.

Even though haze has become the "new normal" of industrial development, enterprises still seem to wear anti risk armor and become the "winning champion" in good days and bad times. Zeng Xiang, the helmsman, believes that only by adhering to a unique and tough philosophy of survival, "changing circumstances, rational layout, big mind" can we achieve the "brand identity" of the manufacturer, and form a win-win situation with the brand dealers in harmony.

"A good blogger": OEM "Can also be" big card ".

In the face of terminal consumer brand seems to be a "high tongue" hanging tag price, many production enterprises have abandoned the OEM production, involved in the tide of self created brand, seems to have its own brand, gain no ceiling profit margins also have no worries.

However, after 10 years of production of the mercerized cotton T-shirt, Zeng Xiang and his Shun Shun still remain calm. There is no intention of starting their own cooking stove or building a brand. This is somewhat curious to reporters: is this a businessman with a college background and a smart and intelligent businessman who really escapes the status quo?

"The temptation to reject over extension is precisely the result of another temptation." Zeng Xiang answers the reporter's question: "to be bigger is not to end. To be strong is the goal." Only when you are "focused" can you concentrate more on your field and become more professional.

Zeng Xiang believes that nowadays, all kinds of brands are flooded with streets and lanes. Not all brands are conscious of themselves and insist on moving forward. In fact, just like the growth of towering trees, only by removing redundant branches and branches can we achieve upward and upward progress. The same is true for enterprises. Only by focusing, focusing and refocusing can they create their irreplaceable core competitiveness.

This is also why Shun Shun chose to position itself in the strategic consideration of "the first brand of mercerized cotton T-shirt OEM production". It has many years of experience focusing on mercerized cotton T-shirt's rich production design experience, an excellent team that can fight the market "tough battle", and a group of mature brand customers as the market accumulation. Zeng Xiang believes that if we can become "No.1" in this subdivision industry, we can excavate "unlimited potential" in this "limited market".

For the traditional concept of OEM, such as "brand colonization" and "low brand business", Zeng Xiang, who has the status of vice president of the China knitted Industrial Association T-shirt branch, also wants to "cheer up" the manufacturing enterprises.

"Who says OEM can't be a big card?" Zeng Xiang asked reporters. "Tracing the source, the relationship between manufacturers and branding originates from the competition between manufacturers and middlemen. No matter what status, good products can not be separated as a prerequisite. The status of manufacturers has been important since ancient times.

Zeng Xiang believes that OEM enterprises with quality and design are the same as "able to be able to be able to be broad."

First of all, the professional function of OEM is due to the objective needs of industrial chain division. Zeng Xiang believes that the so-called "suffering" is "loss". If you want to have everything, it's nothing. As Xunzi said, "a good blogger", based on its own temperament and characteristic advantages, can produce "extremely abundant" from a very narrow scope.

Focusing on OEM production is based on the need of brand "mental positioning". The key to product marketing is cognition. "In market competition, occupation is more important than occupying the market." Zeng Xiang hopes that brands and consumers can immediately associate with "mercerized cotton". Shun Shun " Mercerized cotton production is a rising industry in China. Whoever can take the lead in this field will be able to compete in the ladder of competition and become the benchmark and leader of the industry.

"Big, complete and characteristic enterprise orientation is most likely to be homogeneous. If you want brands and consumers to be single-minded, then you have to focus and concentrate. " Zeng Xiang told reporters: "many enterprises will tend to pursue the breadth, while the focus of the whole journey is the persistence and concentration of depth."