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Dalian Clothing Fair Shows "Ma Yun" To Lead The Fashion Trend.

2012/8/30 22:16:00 15

Dalian Clothing FairLinen CultureLinen Element

September Dalian Clothing Fair To write the flourishing chapter of domestic flax culture this year, Xinshen group will take the flax spot fabric brand "linen element", linen men's brand "Ma Ma", linen dress brand "Ya Ma color" and linen dress brand "Ma Yi Fang" on the red carpet of this rally, to show the Oriental charm of Chinese contemporary flax and lead the fashion trend of contemporary flax culture.


Learn from others and be unique


The new Shen group, located in Jiangnan China's famous flax town Zhen Ze, the legendary leading enterprise of domestic flax brand culture, focuses on the flax business for more than twenty years. By setting up the principle of "high level, high value and high recognition", it adhered to the management concept of synchronous development of culture and brand. Xinshen group takes linen fabric as the leader and builds the whole solution of flax. Under the guidance of more than ten brands, the dissemination of linen culture as the carrier, cutting-edge technology as the support, active in linen textiles, fabrics, clothing, home textiles, cloth, and other industries, create high-quality flax, highlight the vitality and vitality of linen culture, write the modern flax brand culture, and fulfill the solemn promise of "making the world more flax".


The linen spot fabric, which is about to appear at the fair, is widely selected and extracted from the French flax raw materials of high quality origin. It inherits the weaving skills of Oriental flax fabric, integrates the cutting-edge technology of linen textile in Europe and America, introduces the classic elements of Western flax fashion, understands the essence of Oriental flax culture, understands the profound connotation of linen fabrics, and completes the magnificent transformation from flax raw materials to linen yarns to superior fabrics, thus becoming a strong brand logo standing in the east of the world in the fabric and clothing kingdom.


To create the spot brand of linen fabric, the new Shen group, with linen fabric as its leader, crossed the border and nurtured its brand of "linen", "Ya Ma se" and "Ma Yi Fang" with European fashion.


Win win cooperation with Ma Hui You


As September is approaching, Xinshen group will show its brand of "Ma element" and many other brands. It will be a joint event with Dalian and international flax. In the "international flax fashion trend release", "linen road static trend release" and "international linen Fashion Forum", the shin Shen group will take "Ma" friends and highlight the unique charm of Oriental flax charm through displaying the outstanding achievements of the "linen element" and other brands, and make the world's Flax colleagues to carry out cross-border cooperation and share win-win results.


"Exhibition, communication and cooperation" has become the theme of the new Shen group's participation in the Clothing Fair. It takes a deep understanding of the theoretical research results of the French flax Association for many years, grasps the latest trend of flax, and discusses with the top experts and scholars the cross border integration and market prospect of green flax and fashion; and crossover partners in the international and domestic industries such as textiles, clothing and linen. Under the precondition of grasping the current trend of flax fashion, Shin Shen extends the charm of the new Shen linen brand culture to more and more businesses through absorption, reference, communication and cooperation. Hemp element The unique marketing mode of "one meter" sale is presented to more customers, and the "daily quality and consistency" business concept is integrated into every rice fabric. Through the exhibition, communication, absorption, promotion, cooperation and other processes, more flax brand culture is pushed to the forefront of the concept of life insurance, showing the charm of the brand of new Shen linen brand and promoting the "Ma Yun" in the East.


Internal and external efforts to break the pattern


Fabrics inherit clothing, clothing and decorate life. "The perfect combination of culture and brand" has become the secret of the success of Xin Shen Tong's journey to the top of the flax hall. The brand "linen element" takes flax spot fabric as the leader, brand as the guide, culture as carrier, technology as support and fashion as the direction, showing flax brand culture to a higher step in all directions and carrying forward the charm of Oriental flax culture.


In order to upgrade the modern management concept and transform a series of tangible assets into intangible brand value assets, we can achieve a new revolution in the field of contemporary flax. Relying on "Xinshen" and "Ma element" and other fabrics, we rely on the advantages of "Ma Yi Fang, Ma Pai, Ya Ma Shi, Ma Ma, Ma Lifang, Ma impression, Ma Ke, Ma Ma, a world" and other brands and cultural resources to enhance the value of flax.


Through attracting more linen colleagues, cross border cooperation to create linen innovation factory, and assembling more and more ideal and aspiring linen enterprises, through the overall advantages of the new Shen linen brand culture operation, the overall packaging, the overall creation, the common breeding, and the cooperative operation will bring one after another linen brand to the market. Perfect the jigsaw of flax brand culture, and realize the ultimate perfection of flax brand culture. Flax culture Push to a new peak.

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