A Multi Channel Developing Indian Heart Bird Fighting Wuhan Again

Jingxiang has always been a competitive place for businessmen since not only because of its dense population and advanced consumption concept, but also because of its prominent pportation hub and regional leading position in Hubei.

The rise of Hubei market is of great importance to the whole central region.

Recently, Zhejiang

Shoe industry Co., Ltd. in the Chinese footwear industry market stability, put great efforts to intensive cultivation of Hubei market, to enhance the entire central region marketing channel.

Taking Wuhan as the center

Yin Xin bird Hubei branch is located in Zhongyuan Town, Wuhan.

Wuhan is the central city of central China. It has the reputation of "nine provinces thoroughfare" since ancient times, with a total population exceeding 10 million and ranking sixth in the whole country.

Therefore, the Indian heart bird marketing center in the Hubei region is set up in Wuhan.

According to Yin Xin bird, Hubei marketing director.

At the beginning of the establishment of the seal bird brand, it was believed that the fashionable Indian hearts and women's shoes could get the favor of the consumers in Wuhan. So he set up the Hubei heart camp in Wuhan. Under the guidance of the spirit of "India's heart and soul", with the support of the headquarters, he shook off three whips in Wuhan: one is to infiltrate the market from point to area, the other is to cultivate key customers, to influence customers by word-of-mouth; three, to adopt the "business based" agency system, and extend the marketing tentacles to the surrounding areas of Wuhan. "Two"

Through efforts, the Indian bird quickly stopped in three towns in Wuhan and became a strong competitor in the market.

Meanwhile, Wuhan's Indo China bird has set the core position in the layout of Hubei.

Walking with legs

After the financial turmoil swept across the globe, China's

The market has been affected, but the Indo bird has been deployed in Central China to fight against the strong brand of women's shoes.

Zhan Kai Liang said that after the financial turmoil, the Indo bird brand went against the trend in Hubei, and implemented the strategy of "multi legged walking", which emerged abruptly from the "business type" agency system. It opened stores, entered supermarkets, shoe cities, shopping centers and department stores, began to introduce local marketing talents in Hubei, changed the wholesale formats of the previous couple shops, established a special office marketing organization, and carried out comprehensive training of personnel in different regions.

In 2010, the total number of effective terminals was 15, and the annual sales target was achieved ahead of schedule. In 2011, the total number of effective terminals was more than 50.

According to the 8:2 principle, the main sales volume 80% is placed on the effective terminal customers, and the random customers account for only 20%.

After a series of actions, the Indian bird brand has not only had many "base areas" in Hubei, but also gradually printed on the hearts of consumers in Hubei.

Intensive market cultivation

In 2012, Huang Gaowu, chairman of Yin Xin bird company, put forward the company's strategic thinking in 2012 of "integrated marketing network, optimizing sales channels, healthy operation of shops, and achieving steady development". Yin Xin bird Hubei branch responded positively.

A comprehensive "physical examination" has been carried out on the terminal, eliminating a small number of defective stores, making the terminal market develop towards a healthy and benign direction.

Two, stick to the brand development path, consolidate the brand image at the terminal, strengthen the planning and lead the sales with brand culture; three, strengthen the customer management, establish the Hubei model and county level market; four, hold regional development seminars and regional market maintenance meetings at regular intervals, strengthen the ability of cooperating with the terminal customers; five, further establish the regional performance appraisal system scientifically, improve the ability of CO marketing to the regional market; six, invest reasonably in the regional advertising and promotion, such as road signs, exhibition images, car body, land, county TV, and so on, and increase the added value of the Indian bird brand. Zhan Kai Liang said that in 2012, the Hubei area of the Indo China bird should adhere to the "point to point".