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Mobility Of Chinese Shoe Enterprises Into Development Constraints

2011/12/9 14:46:00 5

Women'S Shoes

At present,

Leather shoes Market

In general, there has been no shrinkage. The impression that there will be a downturn or a reduction in export volume is mainly due to market control in inventory.

Gym shoes

Some of them were snatched away from the market by Vietnam and other countries. Women's shoes were actually caused by China's domestic market cake being separated from Dongguan, Sichuan, Chengdu and Fujian Jinjiang.

Dongguan and even China's shoe enterprises have a good foundation for their development. But we must pay attention to the management of labor efficiency and the control of the turnover of employees. To seize these two problems, China's footwear industry will still be optimistic in the future, otherwise there will be many falls in five years.


Brown global sourcing is one of the largest footwear products professional organizations in the United States. At present, there are more than 1200 shoe stores in the United States, and there are more than 400 shoe stores besides the United States.

Own many brand products, 90% of which are commissioned by Chinese mainland enterprises.


At present, Chinese shoe companies feel that sales are down, and there is no obvious market shrinkage from the overall retail market in Europe and the United States, but buyers feel uncertain about the future market, so they have reservations when increasing inventories, which will lead to the sale of Chinese manufacturers' products.


"In 2008, the US market was more pessimistic about retail sales. Therefore, strict control of inventory led to a decline in sales in China's shoe factories, but in 2009, it immediately warmed up, and a large increase in inventory led to a substantial increase in the output and sales volume of China's shoe factories. This is actually not a rebound in the retail market, but an increase in stock prices for buyers in the future. Now that inventory has not yet been digested to a certain volume, it will be easier to control."

Experts predict that buyers will still control inventories next year, which will lead to no significant increase in manufacturers' orders.


However, the pessimism of China's footwear industry is due to the fact that Chinese manufacturers do not do enough in terms of employee mobility and labor efficiency, which will cause China's footwear industry to face great challenges in the next five years or so.

In the past, the labor force was cheap, and the business owners did not pay much attention to the improvement of labor efficiency. Now the labor force is not easy to find, so efficiency is very important. Secondly, the problem of employee mobility is too big. These two problems must be solved.

Otherwise, in the next five years, it will face severe challenges from other emerging economies.

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