Knitted Apparel Brand Display Skills

Today's Consumer More and more rational. brand While enhancing the quality of products, it is also necessary to enhance the cultural connotation of the brand. How to reasonably express the brand connotation and make the product speak at the terminal is reasonable. display Plan to complete. The display of knitted products can be perfected from the following aspects:

　 First, enrich the way out.

To change the original way of placing the word in a single word, it can be appropriately distributed and enhanced. rhythm Sense. Of course, this requires the support of store cabinet props, which can be considered well when designing storefront. Add some auxiliary props to help samples. Besides model and ordinary hangers, you can add some special props to the product characteristics.

There should be a good interaction between model sampling, positive hanging, side hanging and stacking. Each group of walls or middle island should form a complete display area. The model can highlight the design style or bright color of the wall, which is able to enhance customer's impression of the product. The side hanging can enrich the product types or colors, and store the stock and store at the same time. Various sampling methods coordinate and complement each other.

　　 Two, a reasonable salient product. Design characteristic

Each product can go to the terminal store, it is filtered through layers of layers, and it concentrating on the painstaking efforts of designers and many people. Therefore, each product has its own special features. This requires the display and planning staff to have a thorough understanding of the product, find out the highlights of the product, and work out the most appropriate display method according to its characteristics. The design methods of knitted products mainly include: special needles, decorative accessories, hot drilling, special plate type, color matching, etc. How to highlight the products of different design methods needs reasonable display planning.

　 Three, the color is many but not chaotic, but not stuffy.

Knitted products are either colorful like sweater brands or like some underwear brands with a monotonous color and a basic color. We often see that there are many colors on a wall of some sweater brand stores. See things in a blur Of course, some of them are because the original counters are small. A total of 20 square meters of stores will display so many products.

Generally more than 20 square meters of stores have enough space to display products according to color system. There is no need for too many colors. 3 to 5 colors are good. The division of colors should take into account the appearance of the color itself, while collocation of coloring and coloring should also be considered, as well as basic colors, popular colors and unique brand colors. Less than 20 meters of small shops can also have a good color planning, two hanging, two or more half body models can all form a small color area. {page_break}

　　 Four. collocation complete

Collocation is probably the most missing brand of many needles, because most knitting brands are mainly single products, so the products are incomplete. In the list of models, the sweater brand will give a sweater a very uncoordinated trousers or skirt. Once a sweater brand inspects the terminal store, it is found that a woman's model is actually paired with a pair of men's trousers. The model looks as funny as Chaplin! Many knitted brand models do not build a pair of shoes when they go out.

Therefore, we must pay attention to the following points of knitting brand matching: Please fit a suitable pair of trousers or skirts for the model, ladies or leisure, taste or rough? Don't underestimate the role of the lower garment collocation; please wear a pair of suitable shoes for the model, while the cold ground models will not be cold, but the customers will feel the heart will be very cold.

If you have a necklace, a scarf or a bag, it will make the product better. Don't hesitate to pay attention to it. Of course, you should pay attention to it. Don't overdo it! Of course, all the collocation is to highlight the product and not to win the competition.

　　 Five, appropriate atmosphere props decoration

Proper atmosphere props can highlight the brand culture while making the store more friendly. Stores should weaken the business atmosphere and try to make customers feel relaxed. Proper atmosphere decoration may give the store a finishing touch.

The above points are just about several aspects of improving the display of knitted brands. There are still many other efforts to be made to really do well. Display planning is very important to knitting brands and has different ways of expression according to different brand cultures. Only by constantly improving product quality, enhancing brand connotation, enhancing display awareness, and constantly breaking through ourselves can we move more consumers.