Micro Perspective, The Largest Customer Migration In The History Of Shoes And Clothing

China's e-commerce started in 1997, but before 2005, China's e-commerce was completely "capital driven". This situation did not improve until 2005 and 2006. Along with the two major bottlenecks of e-commerce logistics and payment, it has been greatly improved and basically solved in consumers and society.

Customers are moving from physical stores to virtual stores on the Internet, which is known as the "largest migration" in the history of retailing.

It is no wonder that these traditional entrepreneurs of shoes and clothing in Quanzhou have also entered the battle of electronic commerce.

But e-commerce is a new field. In many ways, traditional enterprises are not handy.

"Many traditional businesses are

In the Internet industry, there are few successful business models.

Therefore, in the business mode, enterprises can not create unlimited commercial blue ocean.

In the limited business mode, enterprises can create unlimited forms of products.

The products created by different organizations, different corporate cultures, different team backgrounds and different product decision makers are totally different.

It is gratifying to note that the traditional shoe and clothing enterprises in Quanzhou are not short of the experience of the "licensing movement", but also have the spirit of "fight hard to fight".

Quanzhou's e-commerce market has also entered a new era of orderly competition from the age of grass.

Just as the industry has said, achieving profits and achieving growth is the real king.

After all, "Electronics" is only a means, and "business" is the end.

In e-commerce, the user takes the mouse.

It is foreseeable that the elimination tournament has just begun.