China'S Shoe Industry "Godfather": Wenzhou Shoes Should Dance With Wolves.

AOKANG now has sales channels in more than 60 countries and regions around the world, and has established branches in India, the United States, Spain and Hongkong.

Since 2002, AOKANG has begun to enter the international market.

"In the early years, we simply made OEM processing for international brands, and there was no way to form our own brand influence."

Wang Zhentao said that AOKANG now promotes itself through talent introduction, technology introduction and brand introduction.

In terms of talents, we employ Italy famous designer mania and management expert Jay Sai Bi; technically, we have set up a Italy R & D center; in terms of brand, we work together with international famous brands to jointly develop the market.

"If Wenzhou enterprises want to enter the international market, we must adopt localization strategy locally and maximize the integration of resources."

Wang Zhentao said that AOKANG's "going out" strategy is to use this strategy, for example, the footwear imported into the US market is designed for the foot shape of the Americans; and the integrated resources are to seek larger local partners or to acquire more influential brands in the local market. Then, when the market expands, they can quickly build their own network.

After signing Liu Xiang, Wang Zhentao's ambition was bigger.

He is right to occupy the high-end market in Europe and America, making AOKANG an internationally famous brand.

"AOKANG is not afraid to dance with wolves. AOKANG is trying to enhance its influence through competition with international brands."

Wang Zhentao said that such competition can not only gain the recognition of international enterprises, but also get the opportunity to cooperate with them.