PEAK And NBA Announced A Market Partnership In China

NBA Tim Chen, chief executive of China and Mr. Xu Jingnan, chairman of PEAK group, announced today at a news conference held in Beijing that the United States Professional Basketball Association (NBA) and PEAK group formed many years' market partners in China.

PEAK will make use of this cooperation to enhance its international reputation and increase its market share in the competitive domestic sports shoes market.

From the specific content of the contract, the brand activity of PEAK will appear on the national competition NBA and NBA official website NBA.com/China.

According to this agreement, PEAK will be able to use last season's spokesperson Shane Battier and other licensed NBA players to advertise and promote PEAK's brand and sports shoes by using NBA's huge market and media resources in China. (Battier)

NBA will also work with PEAK to continue to promote basketball development in China and create more opportunities for participation and positive social impact for the fans.

Besides, PEAK and NBA once again carried forward the public welfare love, and donated a number of basketball shoes for the North Tongzhou Shenmu hope school for migrant workers in Beijing, and took the first step to join hands with NBA.

The alliance's public welfare project "NBA caring action" has long advocated charity and love, and continues to carry forward this noble spirit.

At the same time, PEAK is also a caring and social responsibility enterprise. As early as June this year, PEAK has invested tens of millions of money to set up the PEAK public welfare fund to promote charity activities such as charity, helping doctors, helping disabled people and helping the poor, and has been widely appreciated by all sectors of society.

The close cooperation of NBA and PEAK is bound to write a new chapter for the public welfare undertakings of the society.

Tim Chen, chief executive of China NBA, said: "PEAK is a strong company. It will work with NBA to develop Chinese basketball and attract more young people to participate in basketball.

Team spirit, health, nutrition and cooperation are the spirit of basketball. PEAK and NBA firmly believe that encouraging more young people to invest in basketball can have a positive impact on society.

Mr. Xu Jingnan, chairman of PEAK, said: "the prospects for cooperation between PEAK and NBA in China are very bright.

NBA's image and popularity of the world's top events in China can make PEAK benefit a lot.

At the same time, we will share with NBA our rich experience and localization advantages in China and jointly promote the continuous development of the basketball market.

PEAK will become the official partner of the 2008 NBA basketball caravan.

As the top NBA interactive tour fan activity, the event visited 24 cities last year, and traveled 25000 miles, allowing 3 million 800 thousand fans to feel the passion and enthusiasm of NBA.

NBA Shane Shane, a spokeswoman for PEAK, will also appear in her TV and print ads as spokesperson for PEAK.

Battier will wear PEAK sports shoes in the competition.

During the NBA event, PEAK will also publicize PEAK products in CCTV and 22 local TV stations, and will also publicize it in NBA.com/China, the official website of NBA.

Reviewing PEAK's brand implementation, as early as the beginning of 90s, PEAK became the first enterprise in China to produce extra large sports shoes by itself.

From Liu Yudong's War series boots to Batman Battier's NBA series Battier boots.

The establishment of more than 200 PEAK basketball clubs in various parts of the country has strongly promoted the construction and development of local basketball culture. Today, PEAK's official cooperation with NBA will not only further consolidate its leading position in the domestic professional sports brand market, but also further promote the further development of its brand internationalization strategy.

In 2005, PEAK established a brand marketing strategy route that differentiated itself from many sports brands in China, and began to fully implement PEAK's brand internationalization strategy.

Since 2005, PEAK has been sponsoring the European basketball all star competition for three years in a row. It has become the only Chinese brand to enter the European Basketball League. For three consecutive years, the sponsorship of the Stankovic cup intercontinental basketball tournament, known as basketball, has always supported international basketball events, and has been firmly on the road of brand internationalization, and has successfully carried out the successful marketing of Chinese sports brands in international sports.

And the development of top tier sports such as NBA will not only contribute to the continued expansion of PEAK's overseas market, but also greatly boost the development of the domestic market.

About NBA NBA was founded in 1946, it is a global sports and entertainment brand. There are 30 teams in the United States and Canada.

In the 2007-08 season, NBA broadcasts NBA events in 215 countries and regions in 41 languages.

The 74 international players also fully reflected the international influence of the league.

In the US, last season, NBA broadcast 142 matches nationwide through ABC, TNT, ESPN and ESPN2, and the attendance rate of the event was third consecutive years.

NBA TV, launched in 1999, is the first 24 hour television channel created and operated by a professional sports league. It has been broadcast in 80 countries worldwide.

NBA has more than 100 commodities in 100 countries in six continents and 000 stores.

More than half of NBA.com's visits are from outside the United States.

NBA also made significant contributions outside the stadium when fans saw the excellent performance on the field.

"NBA care action" is the outreach activity of the largest community in the league, especially for social issues in the United States and around the world.

In the first year after the launch of the NBA care campaign, NBA, NBA teams and players joined in volunteer work for more than 205000 hours, raised $32 million in donations, and established more than 109 youth venues to provide teenagers with a good place to study and play.

For more information, please visit NBA.com.

NBA TV, launched in 1999, is the first 24 hour television channel created and operated by a professional sports league. It has been broadcast in 73 countries worldwide.

NBA has more than 100 commodities in 100 countries in six continents and 000 stores.

More than half of NBA.com's visits are from outside the United States.

About PEAK, PEAK, pliteration from English "PEAK", symbolizes the spirit of self challenge that keeps climbing the peak.

From the beginning of construction, PEAK was determined to create the "first brand of Chinese basketball equipment". With the basketball marketing as the main line of communication, the brand internationalization strategy was launched in 05 years. By sponsoring the Stankovic cup Inter Continental Basketball Championship, the European All-Star game, the American Houston rockets home, the Australian national basketball team and other international competitions, PEAK successfully established a first-class international sports brand image.

In September 06, Houston rockets Sean Batil joined PEAK, marking PEAK's new mileage on the road of brand internationalization. Meanwhile, the Australian women's basketball team, wearing a PEAK shirt, won the championship in the world, which also showed PEAK's success in sports marketing.

In the 07 year, under the 08 Olympic environment with unprecedented competition, PEAK signed up to sponsor Iraq to take part in the 2008 Olympic Games in Beijing. In October, it became an official market partner with NBA.

On the road of marketing, once again win the opportunity.

We are committed to carrying out the principle of brand specialization and product serialization. Through differentiated brand marketing, intensive cultivation of sales network, enhanced terminal image, and scientific logistics control and sales management, PEAK has successfully gained sales growth and value enhancement by brand strength.

The persistence of PEAK has made today its reputation such as "Chinese famous brand", "China famous trademark" and "national inspection free product" and "China's space industry partners".

Adhering to the spirit of "solidarity, pragmatism, efficiency and brand creation", the PEAK in the future will still have to carry forward the past and future, and take the courage to dare to take the lead in the world, so as to push forward the heroic spirit of China's basketball career and create new possibilities for PEAK's future in the future. "PEAK!"