Interpretation Of China'S Fabric Trends In 2011/2012

A huge mask head, gorgeous exquisite decoration, such as Monalisa general mysterious, and even some strange smile.

This season, trend researchers have chosen such an inspiration.

What kind of life style does she want to convey? What is behind her smile? About 2011/12 Qiu Dong China fabric presented at China international textile fabrics and accessories (Qiu Dong) fair.

How will it be released? How can we express it? The interpretation of Qi Mei, deputy director of the China Textile Information Center, may bring some enlightenment to us.

Q: the theme of this season is "deep", which seems to be a continuation of the concept of "deep sea exploration" in spring and summer.

Answer: Yes.

What we want to express is the uncertainty and collective anxiety generated by mankind in the face of the future together.

Recently, there is a movie "Inception", which tells the story between dreams and reality. Every audience seems to be able to find their own shadow from the film. They are divorced from reality but floating in the dust. In this false and unreal uncertainty, we often can not pull ourselves out, which is similar to what we want to express this time.

Q: what is the message of a beautiful mask head as inspiration?

Answer: Gorgeous darkness.

We know that the middle ages were the "dark ages" in the history of Europe, but the sedimentation is still gorgeous and complex manual.

Death aesthetics is the key word of this season, but the black here no longer means loneliness and fear, but also has a sense of humor.

Q: how will the Intertextile show?

Answer: static release.

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Four main themes, precipitation, analysis and cradle, are used to guide the next season's most popular key fabrics.

In the physical display, men, women's wear and leisure sports will be classified into E2, E4 and E5 venues at the fabric exhibition site respectively.

A special point of this release is that special areas of innovative products will be set up in each sub area. Innovative products such as gage group's cold pfer printing fabric, Ruyi spinning of Shandong Ruyi group, etc., will be introduced.

In addition, in the afternoon of October 20th, there will be a special explanation of our fashion trends at the seminar. At that time, our trend Center experts will interpret the trend of 2011/2012 autumn and winter in terms of color, fabric and clothing.

Q: the effect of the trend release is not related to the fabric selected by the enterprise. How is it going?

Answer: the fabrics selected in this season have made a big breakthrough.

First of all, the total number of 1700 fabrics from 380 enterprises will be displayed in the trend release area. The total samples will be sent to more than 3239 pieces.

A good trend is that after years of running in, the fabric enterprises have already got rid of the mentality that they were afraid of being copied and did not want to release the latest and best products at the early stage. So the quality of sample delivery has been gradually improving in recent years, and the fabric category and color are richer and richer.

After being displayed, these selected fabrics will also take part in the "closer to the enterprise" activities of China's popular fabric engineering and accept a more severe one to one market test.

Q: I heard that this time there will be

Will the trend be released?

Answer: Yes, at the E6 Pavilion.

The excipients come from nearly 50 varieties of new products provided by the 700 enterprises. Finally, we will select about 400 varieties for exhibition.

In fact, since the beginning of 2010, the trend research and release into China Fashion alliance, from yarn to fabric and accessories, has been a complete system.

In addition to the static display on Intertextile, on the 18-20 day of the October fashion show of China Fashion alliance, you will also see the dynamic appearance of accessories enterprises.

Including the trend of women's fine wool spinning brought by danmao textile, the fashion release of gage group's cold pfer printing, and the 2011/12 cold proof fashion show jointly presented by Van Geshi, 3M and ambition group, the Hualian company from Shishi will also bring colorful accessories to T station.

Q: what have you mentioned many times about "professional guidance business, business inspection professional"? What does this concept mean for trend research and release?

A: it is mainly reflected in the interaction between profession and commerce.

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The static release of the exhibition is an example. While highlighting the trend, the orientation of procurement will be more clear.

Our researchers will go deeper into fabric enterprises, clothing brands, understand the actual needs of the market, and guide enterprises to develop products that are more suitable for consumption needs.

For example, the combination of aspirations, customers and 3M just mentioned is a typical case. The fabric of ambition, the new sherry of 3M, and the cold proof clothing of fan Ke Cheng brand have formed a complete industrial chain.

What's more, the clothes on these press conferences will soon enter the Internet sales link of VCM, and will quickly go to mass consumption through the unique commercial channel of online sales.

From the factory to the show ground, from the showroom to the wardrobe, this "perfect combination" has brought the trend of cold proof clothing from the trend to products, commodities and consumer goods.