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Designer Brands Have Entered The Market Of Children'S Clothing.

2010/10/29 9:23:00 50

Designer Brand Children'S Wear Market

[guidance]

Gucci

,

Fendi

as well as

Stella McCartney

etc.

brand

Recently launched high-end

Children's wear

Series, children's wear will be a stable product line for these luxury goods companies. This is high-end.

fashion

Another progress of the brand.



 

 Designer brands have entered the market of children's clothing.

Held in June 2010

Fendi 2011 spring and summer children's wear



 

Gucci, Fendi and Stella McCartney have recently launched a series of high-end children's wear. Children's clothing will become a stable product line for these luxury goods companies, which is another progress of high-end fashion brands.

  


This wise business decision will be of great significance: children.

clothing

It needs frequent replacement, and children grow very fast, so as long as there are children at home, then there is always demand for children's clothing.

And parents are more likely to be persuaded to buy high quality children's clothing.

  


According to Datamonitor Group, an industry research institute, children's clothing in Europe is superior to other kinds of fashion.

  


Even during the financial crisis, parents will not treat their children wrongfully. Once the economy is getting better, the money first goes into the children's market.

Therefore, high-end clothing enterprises should make children's clothing a separate product line.

  


Some brands of children's wear "small adults" style.

Paul Smith has introduced children's size floral shirts, Jean Paul Gaultier's small windbreaker, and Missoni's multicolored sweater.

  


Gucci creative director Frida Giannini said she was worried at first, because Gucci's sexy style was not able to control children's clothing, but now they have found a solution. Their children's clothes are inspired by bamboo and horse, and children's products include shoes, accessories, sunglasses and so on.

  


Compared with other brands' business motives, Silvia Fendi and Stella McCartney are more personal in the market of children's wear.

Silvia Fendi and Italian company Simonetta jointly launch children's wear series, because Silvia Fendi already has a lovely little granddaughter, so she is very interested in children's wear.

  


and

Stella McCartney

It is the fourth time that she has been pregnant. She has worked with GAP to launch children's wear series for the two time. Next month, she has her own independent children's wear line.

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