The British Clothing Industry Is Full Of Protectionist Atmosphere.
Mickey banner has become a popular symbol in the British clothing market this year. Paul Smith's new scarf with the London logo has also become a hot demand. A few weeks ago, the British guardian's weekend special issue hit a headline: "British woman, your designer needs you!" "
With the economic recession and the sharp increase in unemployment, more and more British people begin to support domestic products and choose local brands. This year, London's major shopping malls are no longer in favor of the French and Italy brands. The British brand has attracted more attention, but London has been proud of leading the trend of multiculturalism, Reuters reported. Amanda Weir, one of the luxury stores in London, said that the two British brands of Vivian Westwood and Paul Smith were the strongest in the market this season.
韦尔说,有明显的英国标志的饰物都十分畅销。同时,具有一定购买力的中产阶级也对本土设计师的作品颇感兴趣,动辄几百英镑的服饰配件吸引了大批中产阶级顾客。不过,英国服装界这股买国货的风潮似乎尚未吹出国门。尽管法国政府向国内汽车企业提供援助资金,并要求其承诺确保国内就业等做法被欧盟批评是保护主义抬头,但法国服装业并没有受政府影响,不少设计师和零售商均表示,并无选择法国品牌的特别倾向。
A recent report by the World Bank warned that despite the twenty group summit meeting held in Washington last November, against the trade protectionism, 17 countries in the group of twenty have taken different measures of protectionism since then. World Bank President Zoellick said: "economic isolationism will lead to a vicious circle like the 30s of last century."
In history, the introduction of patriotism into the clothing industry is common. In the first half of the twentieth Century, in response to British colonialists and boycott of British goods, Sancho Gandhi called on the people of India to buy their own homespun cloth. But today, with the globalization of economy, trade protectionism is out of date.
还以服饰为例,英国巴宝莉2008年第四季度在亚洲的销售收入比去年同期增长了53%,亚洲地区已成为这一品牌最活跃的市场,紧随其后的是中东地区。从生产环节来看,英国顶级品牌的一套晚装,其剪裁、刺绣、后期加工可能在几个国家完成,而这些品牌的设计师更是来自不同国家。
Reuters's report concluded that a creative industry with multiple cultural elements would be a mistake if it continues along the road that only recognizes local products.
It is worth pondering that the guardian encouraged local women to buy their local brands, focusing on the brand name of Stella Macartney, a famous local designer. But in fact, the brand belongs to the GUCCI group originating in Italy, and GUCCI group was acquired by French luxury goods giant PPR group a few years ago.
Editor in chief: Xu Qiyun
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