Exports Blocked Pearl River Delta Shoe Enterprises Can Take The "Domestic Sales" Breakthrough

According to the latest statistics of Guangzhou customs, there are 2428 footwear export enterprises in the Pearl River Delta region in 1~5 this year, a sharp decrease of 2331 compared with the same period last year. Nearly half of the PRD footwear export enterprises have no export performance this year.

Since the beginning of this year, some foreign trade enterprises in the Pearl River Delta region have been experiencing the most difficult period since the depreciation of the US dollar, the economic crisis in Vietnam, the tightening of raw materials, the tightening of money supply, the rise in labor costs and the reduction of export tax rebates. Some enterprises even dare not buy foreign trade orders.

Especially the small export processing enterprises, such as export textiles, shoemaking and so on, are even more upset.

The sharp decline of export enterprises in the Pearl River Delta reflects the serious situation of China's footwear export situation.

In addition to the large number of shoe exporters, many small and medium-sized shoe enterprises have suffered the defeat of "Waterloo" in the export market.

Large shoe enterprises have the advantages of strong capital, marketing and customer resources. In this industry, under the impact of the shuffling tide, they should be calm and responsive, even brave the wind and waves, and the strong Heng Qiang.

Small and medium-sized shoe enterprises were eliminated because of the factors such as capital, customers, management and dependence on the foreign trade market.

Therefore, for small and medium-sized shoe enterprises, we should carefully study the internal and external environment of the industry and the marketing strategies of large footwear enterprises, learn from them, rely on brand building and vigorously invest in technological content, increase the added value and risk resisting ability of products in the market, and grasp the correct investment orientation.

In the situation of tight export market, the PRD footwear enterprises should reflect on the current investment environment and the overall situation of the footwear industry. We should take a look at the domestic market, pform domestic sales, and vigorously expand the domestic market.

The situation faced by the export of labour intensive industries in the Pearl River Delta has aroused concern. The Ministry of Commerce and other departments have taken many surveys this year to encourage shoe manufacturers to pfer to the mainland or Guangdong's East and West wings. Wu Zhenchang, chairman of the Guangzhou Panyu Chuangxin shoes industry Co., Ltd., whose annual export volume is over 100 million dollars, said: "but at present, oil prices are rising. In the era of high oil prices, we must consider the pportation cost. The risks are increasing. Our export enterprises are unlikely to pfer to the mainland. The main reason is that we have to go through the cold winter in the internal adjustment of enterprises, and begin to test the domestic market of water.

At the same time, we hope that the government will grasp the macro adjustment efforts and gradually promote industrial pformation and upgrading.

China is the largest footwear manufacturer and largest consumer country in the world today. Its huge domestic market has attracted many domestic and foreign shoe factories to compete.

08, the business opportunities of the Olympic Games are becoming more and more intense. The fierce competition in the Olympic marketing can reflect the hot domestic market.

"There are needs in some places". China has the largest population and the market is huge. There are still many business opportunities to be developed. The key lies in the eyesight and strength of the enterprises.

At present, 80% of shoe enterprises in China are operated by processing and OEM, and their own brand building is relatively weak.

In addition, the Pearl River Delta is located in coastal areas, and foreign exchanges are much more developed than in the mainland. Some shoe companies rely more on foreign markets, and invest a lot of energy and capital in export sales, resulting in the limitations of the domestic market, the merchantability and customer resources of products are bound, and are also very sensitive to the turbulence and influence of the international market.

According to the author's point of view, under the premise of weighing the domestic and foreign markets, the PRD footwear enterprises should grasp the components and scales of export and domestic sales.

Acting in a timely manner and moving in a timely manner, under the severe crisis of export environment, the breakthrough of marketing can be turned to domestic sales, but not only on domestic sales but also on exports, and the proportion should be reasonable.

It will not be too late for the sword to point to the global market and seize the opportunities.