Putian Tries To Help Shoe Makers Overcome Difficulties

This year, the Putian Municipal Quality Supervision and other relevant departments adopt the way of "help, support, promote and fight" to recruit and support the footwear industry and enhance the core competitiveness of the footwear industry in the city.

In the first half of this year, the footwear industry in Putian achieved a total production value of 10 billion 730 million yuan, ranking first in the ten largest industrial clusters in the city, and maintained a good momentum of rapid development.

Shoemaking industry is the traditional pillar industry in Putian, and there are more than 2000 shoe making enterprises, of which 218 are scale enterprises.

In the light of the fact that the overall ability to resist market risks is weak, the Putian quality and Technical Supervision Bureau has made efforts to support the footwear enterprises to create brand-name products. Based on the investigation of the footwear industry in the city and the establishment of enterprise quality archives, according to the principle of "raising a batch, creating a batch, cultivating a batch, a batch of reserves", the brand cultivation plan has been established, and the establishment of brand names has been constantly promoted by means of zero distance service, timely service, on-site service and reservation service. As of now, the footwear industry in China has 1 Chinese famous brand products, 1 national exemption products and 9 famous brand products in Fujian. In the first half of this year, it recommends 10 products from 10 enterprises, striving for national inspection free products and Fujian famous brand products. The overall value added of Putian footwear industry is low, and the core competitiveness of the market is not strong.

At the same time, we should speed up the implementation of the technical standard strategy, and actively guide and encourage key backbone footwear enterprises to participate in the revision of the national standards and industry standards, undertake the work of the Secretariat of the National Standardization Technical Committee, and vigorously seize the commanding heights of technical standards.

The footwear industry of the city has participated in and undertaken the 8 national standards and 1 industry standards revision and revision of the "footwear cold proof performance test method". The Fujian footwear industry technology development (Putian) base and Putian product quality supervision and Inspection Institute are jointly applying to the national footwear Standardization Technical Committee, the footwear inspection equipment sub committee.