Multi Brand Operation Is Widely Explored By Shoes And Clothing Enterprises.
In recent years, as China's consumer market matures and domestic and foreign brand competition intensifies, garment enterprises continue to explore the innovation of operation mode. After obtaining a certain market share of a single brand, the extension of old brands and the creation of new brands have become effective ways for strength clothing enterprises to break through bottlenecks and gain higher profits in the market.
In recent years, the seven wolves first produced the SEPTWOLVES high terminal brand designed by the International Master in Beijing, and later appeared in the blue label series called "Blue Wolf".
With the latest action, the seven wolves will make corresponding changes in the channel. It is understood that it will abandon the general mode of circulation with faster turnover and faster product circulation, instead of using direct or regional franchisee mode for product promotion, and "point to point" approach.
Reporters learned that many brands of garment enterprises in Quanzhou have launched multi brand strategy in recent years. Qipai operates a new brand called "Qin Dynasty", and nine Mu Wang introduces the series of "power pioneer" sports products and intends to buy European brands.
"Finding a market entry point for further development of enterprises helps to gain higher market profits." People in the industry comment on the purpose of multi brand operation. When the development of old brands reaches the bottleneck of a certain market, re operating a brand is conducive to expanding the market share of enterprises.
According to the personage, the ONLY, VEROMODA and JACKJONES of Danish group are divided into fashion business women's wear, fashion casual dress and fashion casual men's wear. Therefore, the new brand's product attribute and the old brand's differentiated operation can occupy the purchase share of other consumer groups.
Experts analysis, after a period of time, the background resources and social resources have accumulated. If we carry out multi brand operation, the resources such as old channels can be shared by all brands. Only by rationally matching and combining human resources can we give full play to the largest functions of old resources and channels. For example, LV's brands such as CD, Givenchy, KENZO and LouisVuitton have many similarities in choosing the venue and personnel training.
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