Affected By The Financial Crisis, Shenzhen's Garment Industry Is Facing Restructuring.

Affected by the global financial crisis, some export oriented textile processing enterprises in Shenzhen are in trouble, but some enterprises have come to the fore. At present, the clothing industry in Shenzhen is facing a reshuffle.

The clothing company in Yantian District of Shenzhen has been engaged in export of jeans and cotton fabrics for many years. In the past six months, foreign orders have been sharply reduced, capital chain broken and enterprises finally closed down. At present, the production workshop has only the rest of the assembly line and the waste semi finished fabric. Compared with exports, garment enterprises based on domestic market are flourishing. The women's clothing brand, which focuses on the domestic market, has trained a stable consumer group by selecting orders and taking the high-end route. Sales of clothing this autumn and winter are more prosperous than usual. Li Qi clothing company chairman Ren Xin: "this is particularly popular in the north, the first batch of second stocks after the listing replenishment, now to the third batch of replenishment."

At present, the garment enterprises which are difficult to manage in Shenzhen are mainly small shops that produce scattered small orders and OEM for large enterprises. Large enterprises with independent intellectual property rights and marketing channels have little impact. The industry expects that the shuffling effect of the garment industry will continue. Enterprises should transform and upgrade and seek diversified development. Shen Yongfang, Secretary General of Shenzhen garment industry association, said: "we can do some domestic marketing and make diversified development of brands. This is the way for enterprises to survive."

Export enterprise crisis Yiwu: "World supermarket" standing upright in the cold wind of Finance

Zhejiang Yiwu is the largest wholesale market for daily commodities in the world. There are about 1700000 small commodities in the small commodity city. With 8 hours per day, if you stay at one booth for one minute, it will take more than 4 months to complete. However, unlike previous years, the merchants of Yiwu commodity city were somewhat disturbed and uneasy. Yiwu, known as the "World supermarket", can withstand the impact of the cold wave of the economy? Let's take a look at the reporter's investigation in Yiwu.

German buyer Ben long lived in Yiwu for 5 years. He used to spend three hours in the market every day, and continuously supplied all kinds of fashionmaking made in China to Europe. This year, Ben de has fewer times to go to the market. Bender, general manager of Fashion Star Limited: orders fell by about 30% over last year, and the global economy is very depressed at the moment.

As well as Ben De, there are also businessmen in Yiwu international trade city who are dealing with foreign buyers all day long. Merchants say that the reduced overseas merchants are basically American, Canadian, French and other traditional European and American businessmen. However, it is gratifying for businessmen to feel that the market is "not bright in the West and bright in the East". Yiwu International Trade City Merchants: now should be like Africa, Latin America, Chile, Brazil, those places, there are also some places, such as Iran, Iraq.

Data show that as of the end of September, there were 1899 representative offices of foreign businessmen from 83 countries and regions in Yiwu, representing a net increase of 443 over the end of last year. Since October, the Jinhua customs has exported 1925 TEUs per day, which is significantly higher than the average daily export volume of last year. Among them, the growth rate in the Middle East, Africa and Latin America is obviously larger than that in Europe and the United States, and the capacity of emerging markets such as India, Russia and Brazil has increased by nearly 2 times.