The Most Difficult Way For Clothing Enterprises To Change Their Modes Is How To Use The Brand.

In this regard, some enterprises may build a brand, and some enterprises will continue to use the old wholesale brands.

The key to choose is to see what kind of market environment the enterprise is in.

If a company has accumulated abundant capital, manpower, technology and management level, it can grow rapidly if the strategy is correct.

But how to deal with the old sales network is to integrate resources and optimize resources and pform the old wholesalers.

Or do we abandon it altogether?

These are problems that need to be seriously solved.

If we continue to use the original wholesale brand, how to pform the original sales outlets, that is, dealers' ideas, how to redecorate the original wholesale stalls, and establish a unified image.

If the work is not done properly, there is a slight loss.

Then, the pformation of the enterprise will be the result of failure.

The enterprise has a wholesale brand of women's clothing, after several years of market farming, in the eyes of distributors and consumers, the wholesale brand has established a good brand reputation.

However, faced with the increasingly low profit margins in the wholesale market, how to continue to make economic growth is the key development route of the company's business strategy.

So the company plans to pform at the end of this year, and has established a new operation strategy, that is, walking on two legs, one is franchising, and the other is wholesale.

The focus of the company's operation will be on franchising, and wholesale as a joint venture.

In May, we registered a new clothing brand, and wanted to do franchising with the new brand. The wholesale brand of women's clothing continued to wholesale.

But after some time of operation, the new clothing brand is not very good in attracting investment, and the sales outlets have never been rolled out.

Therefore, the company's boss changed the way of thinking, the new registered clothing brand as a wholesale, the original wholesale based women's clothing brand as franchising.

However, as a boss who has dozens of history in the clothing circle, he knows well the pformation of enterprises. If we follow the old wholesale brands, there will be the following problems:

As a wholesaler in China, generally speaking, the level is not very high.

In the past market competition atmosphere, perhaps they rely on courage and aggressive, rely on luck to dig the first pot of gold in the market.

It can be said that in the past, their success was achieved in the market competition is not very fierce, the market survival space for all walks of life is relatively large.

But now the market has shifted from a seller's market to a buyer's market. In a market where competition is almost daylight, it is impossible for us to act recklessly at the moment.

How to avoid business risks, how to win customers through marketing, and how to create greater profits in limited space is the essential factor for franchisees to be prepared.

Therefore, if we use the old wholesale clothing brand to operate franchising, we must involve in how to change the mind.

In addition, whether the old wholesalers are willing to pform when they are in pition, if only 50% agree to the pformation, then it is very difficult to re-establish a new marketing network in the old market network.

Because in enterprises to re screen outlets, choose partners.

For those who are engaged in wholesale distributors at the present stage and do not meet the new requirements of the company, they must be eliminated.

But how to resettlement wholesale dealers?

If we carry out the same principle and do not comply with it, then it will be too merciless.

Here, there was an example of failure.

In Guangzhou, there was originally a company that produced jeans, and also faced with the pformation of marketing mode. He took the original wholesale brand as the brand of franchise, and immediately rejected the wholesalers who had been following the company for several years.

This is undoubtedly a major blow to the wholesalers who had been engaged in the wholesale business. Finally, the company went to trouble and had a serious impact on the credibility of the company. It also affected the brand's future investment work. Therefore, lessons learned from the past should be noticed.

If we turn to franchised stores, we will have a unified pformation of decoration style, unified shelves, unified advertising, unified display and other key changes.

At this time, it is faced with how to pform the old wholesale stores.

If all of a sudden spread out, for the enterprise, the task is arduous and can not undertake.

In addition, the old wholesale stalls, or because of their location or area, are unable to meet the requirements of the store's standards, and are faced with a new location problem.

If the site is relocated, then how to deal with the old stall is also related to the lease contract if it is closed.

Therefore, it is also a big project to turn the old wholesale stalls into franchised franchisees.

These, as a pformation of enterprises, is not a problem to consider.