How Do Dealers Conduct Hot Sales?

All types of dealers across the country dream of selling their products every night. They sell their products every day and get rich every year.

This is a beautiful ideal.

Many times, however, the opposite is true. Many dealers are in the hot water now. They even have a lot of trouble in selling the terminal.

Yes, distributor terminal sales are not a simple problem.

How can we make dealers' sales better and better and achieve better sales?

This is a major problem faced by many enterprises and distributors. It is a problem that needs to be solved urgently.

To achieve hot sales, the first thing for a distributor to do is to plan the overall operation of the regional market.

In particular, the current market competition is more intense. Dealers may sell five or ten products in the same regional market, but more likely fifteen, twenty and thirty are doing so.

It can be seen that without a good plan, it is not easy to win the battle and win the favor of consumers.

Therefore, in order to obtain good, excellent and even hot market sales, it is very important for dealers to complete the regional market overall operation planning first.

So, how do we plan the operation of the regional market?

What do we need to do?

There are four main aspects: market situation analysis, self analysis, annual target setting and overall operation planning.

    一、市场状况分析

"Know yourself, know each other, and fight for all battles".

First, we should understand the market, consumers and competitors, see the needs of the market, consumers' preferences for their products and habits, and the strengths and weaknesses of their competitors, so as to find a breakthrough and lay a solid foundation for their products to achieve excellent sales.

Obviously, the analysis of the market situation is to make a deep analysis of the market capacity, consumption level, consumption habits, competition situation and so on, so as to achieve "know the other" and work well for the "one hundred battles".

    二、自身情况分析

It is to do the work of knowing the past.

This is also easy to understand, because the market situation is realistic, and its own situation is also realistic.

In the face of the reality of the market situation, how to conquer the market with realistic circumstances?

Regardless of the consequences of conquering, or with their own strength to ingeniously succeed?

In particular, the shortcomings of the market and competitors, how to give full play to their advantages, and their financial strength and team strength determine the different ways of operation.

Facts have proved that only by taking advantage of their own actual conditions and taking advantage of weaknesses and ingenious offense can they turn from weakness to superiority and achieve better, even better, hottest sales.

　　三、年度目标的制定

This goal should be based on its own ability, scientifically formulated and implemented step by step and gradually developed and strengthened.

For example, the regional market in its own capacity can set up 30 sales outlets, and only 8 outlets can be set up by itself. What about 22 outlets?

We must develop two level distributors so as to improve the network quality.

Then, how many two level distributors do we need to open up and when to open up and set up outlets?

This is a scientific plan. If a distributor has the ability, it can finish the work in a month, and expand the sales scope quickly. If the strength is not enough, the distributor can be divided into three months, half a year, a year or even two years to complete the goal.

So long as it is scientific and practical, this plan is successful.

Therefore, the formulation of goals should be based on their own capabilities and strength, including the main objectives, the number of outlets, the number of distributors, sales, profits and so on. All of them must be formulated and implemented in an all-round way.

Three. Overall operation plan

When the annual target is formulated, the overall operation plan should be well within this goal, and the overall operation plan is to achieve the annual goal, that is, to achieve the realization of the annual target.

Obviously, this involves more contents, and all of them are real, such as the overall planning of team operation, the overall planning of network distribution, the overall planning of product listing, and so on.

We should promote the overall planning, the overall planning of sales promotion, the overall planning of service implementation, the overall planning of hot sales, and the overall planning of passion management.

For example, the overall planning of team operation is to achieve this year's goal, based on its own strength, and how many people and personnel should be recruited to form a marketing team, and then do a series of work to achieve the sales target according to plan and step by step.

As for the overall planning of network distribution, some contents have been discussed before, including distribution planning, distribution development, distribution operation and distribution management, which involve distribution developers, development methods and techniques, development goals, and operation guidance and management of distributors after opening up.

Another example is the overall planning of promotional activities.

Net) plan for the whole year's promotional activities, such as hype promotion, competitive promotion, special promotion, joint promotion and small series promotion.

If you complete the corresponding promotional activities at low cost, lay the foundation for sales promotion.

All these require a scientific, clear, practical, effective, easy to execute and low cost plan.

Only in this way can dealers solve their problems step by step on the basis of their own strength.