Luxurious Predecessors Of The "Poor"

Many of the world's most active luxury brands are directly oriented to high-end fashion and lofty status from the day they were born. Christian Dior started its career in the advanced custom boutique store in 1946, and Fendi first made a fur coat for the dignitaries and Hollywood ladies in Rome. They met the needs of the rich class in order to create a dreamy extravagant look.

Some brands, at the beginning of their creation, are characterized by ease of use, durability and functionality, not just for the wealthy.

LouisVuitton starts with a durable and easy to pport canvas, and HER-MES starts with saddles.

These functional brands that have gone through the vicissitudes of time and property rights are still being built up. They are also being molded into high quality luxury brands, though they still carry the simple functions of the past.

Aquascutum/Burberry raincoat

Richie Ren and Sammi Cheng, dressed as wealthy men, appeared in the Burberry as a whole.

That's what the rich look like.

The most basic Burberry raincoat in friendship mall is priced at nearly 10000 yuan.

It is also known as Aquascutum, which is famous for its plaid cloth. It is loved by the British royal family for the rich and talented people over the age of 30.

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During the world war 1914, British windmills and army used Burberry's windproof rainproof clothes extensively. According to statistics, 500 thousand British soldiers wore Burberry raincoats during the war.

In peacetime, the first RoaldAmundsen landing in the Antarctic achieved a feat with a Burberry outdoor product. It left a Burberry tent in the area, and the backers proved their expedition.

Some people describe the Burberry at that time: "if the western sky is enveloped by a huge cloud, and then it rains, then there is a common feature from the president, the white-collar workers to the new entertainment stars: they all wear Burberry raincoat", because Burberry has been a more practical brand before becoming a fashionable luxury brand, especially the classic raincoat.

The birth of Aquascutum and Burberry is almost the same as that of twin brothers. The first store was set up in 1851. In January, it became the most fashionable and reputable clothing store in London. It all came from the wet weather in London and the exclusive rainproof fabric made by Aquascutum.

The word "Aquas- cutum" comes from Latin, meaning "waterproofing". The waterproof windbreaker made of this fabric is loved by consumers.

In 1854, the United Kingdom met the Russian Aquascutum, the exclusive cloth made coat, also became the British army against Russia's harsh climate important equipment.

Another mysterious legend is that the Aquascutum coat itself is a dull gray and helps a team of British soldiers escape from Russian positions.

Although it is a fashionable raincoat, its style is very fashionable, so Londoners with strong reception are willing to wear it when it is sunny.

nowadays

In 1955 and 1989, Burberry became royalty brand and consolidated its position in the ranks of luxury goods.

In 1997, with its CEORoseMarieBravo accession, Burberry has been providing clothing for the Royal and older celebrities, and has changed to multi level guests to further expand the guest network.

In 2001, under the leadership of creative director Christopher Bailey, Burberry launched the Prorsum senior men and women wear series, not only for the classic wet and dry cloth and the grain pattern, but also for the brand to create a new image of fashion.

In the post-war period, Aquascutum wore military uniform with shoulder straps and brass buckles, which gradually became the new favorite of the movie stars.

Around 1960s, young, fashionable knee length men's raincoats became popular all over the world, with one hand in the celebrity circles.

Aquascutum's famous "gentleman and wife dressed in tweed" has become a symbol of British culture and international fashion image of Britain. Its supporters, from Prince Wells of the British royal family, Edward, George V, Queen empress and princess Anne, to the former British Prime Minister Thatcher and Churchill, the famous movie star Sean Connelly and so on, have highlighted the taste of Aquascutum luxury brand.

Practical point

In addition to the practical features of wind and rain, the design has also opened up a certain degree of fashion craze, so that the British military officers' combat style reached the double ends of fashion and practicality: distinctive shoulder straps, padded cuffs, collar buttons, deep pockets and weatherproof pocket covers.

These practical design elements have been extended to the subsequent design and constantly improved to suit daily needs.

LV suitcase

Salesmen in LV's global stores will not catch you too cold unless you are a famous rich and famous star. This strategy makes you more eager to have LV.

A canvas bag is sold for 20 thousand RMB, which is not much related to quality.

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Louis Vuitton is the myth of fashion from the common people to the nobility.

Born in 1837 in LouisVuitton, a French carpenter's family, he hiked to Paris at the age of 14 to realize his dream: to open a shop of his own.

After several years of apprenticeship in a suitcase workshop, he had the chance to become a French Royal Ballet worker. At that time, the expansion of the French territory aroused the interest of Queen ujenny in Europe. LouisVuitton skillfully tied the Queen's clothes to the travel box, which attracted the attention and trust of the queen.

The bumpy train was a fashionable thing at that time, but the clothes in the traditional dome were always wrinkled.