Audi Brand'S Century Legend

As the world's most famous luxury luxury car brand, Audi (Audi) has its origins from more than a century ago. In November 14, 1899, Carle Benz, a car Engineer in Mannheim's car factory, called August Horch, set up its own company --August Horch&Cie (hohse) in Cologne, August.

Since 1901, hohsi has started producing his own car.

Soon, Hosie displayed his genius with products and inventions, and established Hoch's reputation as a car brand.

Hok has launched a new car equipped with 2 and 4 cylinder engines. Hoch invented the whole cast block and won the championship in a number of car racing cars.

Let's listen to it.

- the failure of an engine test of "Horch" - "Audi" (Audi) in June 1909 led to a heated argument between Huo Xi himself and other investors of the company. In a fury of Hodgson's Hodgson's anger, he left the company named after him and set up a new hohse company.

However, the new company was defeated by Hodgson's company in a consequent tort lawsuit, so the name of the new company became a problem of scratching the head.

Just as Hoch and his partner Fikenchur M racked their brains, Fikenchur M's youngest son was doing Latin work on one side, and his words "Audi" inspired the parents.

It turns out that "Horch" is the "command" of German listening.

The meaning of "Latin" is "Audi" (Audi).

The name makes Audi and Hodge company have differences and connections.

Then, in April 25, 1910, a great automobile brand was born unwittingly. It used a kind of Western oldest international language to issue a "listen to" - "Audi" voice, which has been echoing for nearly a century.

In July of the same year, the first car named "Audi" was born, which is owned by Zeidler, a shop owner in Munich.

In the first place, Hoch set a high profile for the products his company produced: "I am determined to produce large, big horsepower and high quality luxury cars under any circumstances."

Both at Hodgson and Audi.

This is precisely what Audi has so far experienced in spite of its hardships. It aims at developing high-end car market by leading technology. After leaving, Chang Huoxi inherited Hoch's design idea and placed hochie car in a strong horse power, excellent quality and luxurious image.

Horch 8, launched by the Berlin auto show in autumn 1926, is a significant vehicle of hohse.

It adopts the 8 cylinder straight row engine, the first case in Germany. Its advanced technology, high level performance and excellent reliability become the representative of Germany's automobile industry quality. It has been praised as the symbol of the 20s prosperity of the auto industry, and has become the object of all competitors' imitation.

It is also the Horch 8 that enables Hok to firmly establish the luxury and luxury brand image, laying a solid foundation for Hok sedan to lead the top luxury car market in the future. Audi has been pursuing high quality and high quality products since its birth.

Its D model car was designated as king Isaacson and the government car. The daily output of the company has caught up with the Hodgson brothers of the same brothers and competitors before the outbreak of world war one.

In 1923, the special car manufactured by Audi for the Swedish Royal family was equipped with an exquisite hand washing pool. The saddle was sewn with elephant skin.

In 1927, Audi's R model "consul" was the most technologically advanced luxury car in Germany at that time.

A Audi car produced in 1935 is priced at 10300 Mark, which is quite expensive for the Germans who averaged 100 Mark monthly wages.

In June 29th of 1932, Audi, hohsi, Wanderer and DKW four automobile manufacturers established the Auto Union AG in Chemnitz.

Within the auto alliance, four brands target specific target markets: DKW undertakes the market for motorcycles and small cars, rovers are responsible for the manufacture of medium-sized cars, Audi produces high-end cars, and hohsi makes super luxury cars.

Four the new company is a new logo that is now familiar with the four ring logo.

The auto alliance has grown rapidly to be the second largest German automobile company. In 30s, it produced 1/4 of Germany's market share and annual output of over 67000 vehicles.

In terms of luxury cars, the car alliance's masterpieces include hush 830, type 850, and 930, but the most famous one is 853. Both cars and convertible cars are magnificent and have all the elements of classic luxury.

At that time, a hohi 853 was priced at 14900 gold mark (30s), equivalent to the price of an independent mansion.

Up to now, no matter in Wolfsburg, the headquarters of Volkswagen, or at Audi's headquarters, or a German Automobile Museum, a hohse 853 has always been a treasure of the town hall.

It is said that Hitler did not like to sit in Huo Xi. Fortunately, the aristocrats and imperial generals with the name "Feng" were not willing to equate their interests with the "Bohemian corporal", which made the brand of Hoch occupy more than 40% of the luxury luxury car market in Germany over 4 liters in 30s, and at that time there were no less than 10 brands of luxury cars competing.

Now, people are talking about whether Audi will revive the old noble brand after Mercedes Benz revived the "Maybach" brand, thus forming the "Four Heavenly Kings" pattern of hohsi, Maybach, Routh, BMW and Bentley (mass owned) super luxury brands in the global car market.

The answer is No.

Because, unlike the other three super luxury brands, Audi is a direct descendant of hohsi's super luxury brand, and the two have the same gene.

In other words, Audi is Huo Xi, the so-called difference is just the different pronunciation of the two languages.

In the early twentieth Century, hohsi was not only one of the more than 30 German automobile manufacturers, but also the pioneer of automotive technology.

His first design was the "non impact" dual cylinder horizontal opposed combustion engine which shared the combustor. He used the cardan shaft as the first power pmission mode instead of the belt drive and chain drive. He also emphasized the application of light alloy in pmission, differential case and crankcase, as well as the application of Cr Ni alloy steel in high-intensity gear.

In 1911, Horch himself drove the Audi type C car in the world's highest level rally car race - the Austria the Alps international rally car race, and then won three times.

The honor of "three consecutive championships" is closely related to the advanced technology and technology of the company's first use of cast aluminum engine, dry cylinder liner and four wheel brake.

In 1921, Audi K, designed by Hodgson's successor and chief designer, was the first car left in the world with the steering wheel and the operating system left.

In 1923, Audi launched the first German car equipped with a 6 cylinder engine.

In the 30 era, the automotive alliance acquired more than 3000 patents.

Shi Ke, Audi's racing champion, recounts to the beginning of the last century.

At the beginning of the founding of the Audi, it was very popular. For 3 years in a row (1912-1914), it won the team championship of the world's highest level rally car race - Austria the Alps international rally motor racing.

In March of 1934, the four ring logo "Silver Arrow" A racing car launched by the auto alliance was just released. It was driven by Hans stuck, the famous racing driver, who won the championship in the grand prix competition held in Nuremberg, Germany, and set a world record for car speed.

In 1937, on the highway in Frankfurt, a four ring logo "Silver Arrow" racing car designed by Porsche, Porscher, has rewritten 15 world speed records, including the 406.3 km / h car speed record that stunned contemporary people.

The "Silver Arrow" racing car has a super modern dynamic appearance. Anyone who sees this car for the first time in Audi museum will be amazed: will this be the 30s car?

Unfortunately, this "Silver Arrow" car was destroyed by war during World War II.

In 1982, with the full support of Audi, the sole successor of the auto alliance, the car was copied successfully and appeared on the court. But no driver was willing to compete with it because he did not want to risk the curse of the world's fans if he hit the silver arrow.

This "Silver Arrow" has become a religious holy thing by looking up at the top of the racing history.

The series of speed miracles created by the pioneers created a powerful dynamic gene for Audi brand more than 60 years ago.

If there is no noble gene or unyielding character, after the "golden 30s", the automobile alliance will stop normal production because of the Second World War in 1939.

From 1944 onwards, allied forces began "carpet" air strikes. Isaacson, as an important industrial base, was certainly not immune, and was leveled overnight by air raids.

At the end of October 1945, the Soviet Red Army, which controlled the eastern part of Germany, officially announced the confiscation of the "property of the Bourgeoisie" - the automobile alliance. Before that, the Russians had taken the equipment of the company as a spoils to start demolition.

Almost all the more than 28000 equipment scattered in the four big companies were removed, and many of them were shipped to the Soviet Union.

46 years later, Audi's predecessors were killed in smoke and ashes.

All the remaining workshops and parts factories made up the -IFA automobile factory which was the only automobile company in East Germany.

(after the unification of Germany and Germany in 1990, when IFA was disintegrated, Volkswagen decided to take part of the assets and rebuild the Isaacson automobile industry. The decision maker was the son of Dr. Karl Hahn, who was the chairman of Volkswagen Group and Karl Hahn, who was the first to rebuild the Audi.

After the havoc, Audi people fled to western Germany and came to Munich, capital of Bavaria.

Although the initial disapproval of the Munich government had thrown them cold water, they did not lose heart.

Dr. Brown and Dr. Hahn led the old Department to camp in englestar, and at the same time secured a loan by virtue of their personal reputation and started the auto alliance, the second venture of Audi today.

At that time, the office facilities and production environment of the automobile Union were very simple, and some employees were self mockery of the "workshop alliance".

But anyway, the auto alliance has begun the mission of revival.

In 1955, the auto alliance developed the most popular car P94 in the German market in 50s.

Three years later, the auto alliance grew into Germany's fifth largest automobile manufacturer after Volkswagen, Opel, Mercedes Benz and European Ford.

During this period, the Auto Union developed the all four wheel drive technology and made the small off-road vehicle MONGA for the federal defense force. Until 1968, the car was still the main force in the national defense force.

In December of 1964, the Auto Union formally joined the Volkswagen Group after its merger with Benz Corp.

The first step in Audi's real revival after World War II was the Audi 100 developed in 1968 on the basis of its inherent experience and foundation.

Audi 100 has been a great success. Audi, which planned to produce 100 thousand cars, sold 800 thousand cars in 100.

Audi 100 reestablished the status of "Audi brand", and the "four ring logo" reopened to shine.

Looking back on this history, people can not help but sigh: if there is no such noble and unique lineage, if Audi people do not have such a strong character, will there be Audi brand in today's global luxury car market?

Fortunately, this splendid ancient luxury brand with "golden 30s" has not become a regrettable, historical story that only lets people listen to it after being destroyed and suffering. After all, its noble lineage has extraordinary vitality and is destined to be reborn one day.

During the revival of 1969, the Audi alliance was formed by the merger of the automobile alliance and NSU automobile manufacturing company, and Audi was the official name of the company and its brand.

After the merger, Audi put forward its own direction of development, and produced the slogan that has been used so far -- "breaking through science and technology, inspiring the future", and began to restore the true colors of Audi brand.

In 1972, Dr. Claus developed Audi 80.

In 1978, before the launch of the second generation of Audi 80, the first generation of Audi 80 cars sold more than 1 million cars.

In 1992, Audi 80 made a round the world tour, creating at a speed of 85.8 kilometers an hour.